Indie band’s CD package and promotion materials design

Cocoa Bed Band (Taiwanese indie music band)
March – July 2011

Challenge

The popular independent band was going to release its first album, they needed to define a visual direction that could reflect their music style, and all the marketing materials needed to have a consistent theme that make audience think of the band directly.

Approach

Pastel colors and animal illustrations were chosen to represent the sweet atmosphere in their songs. Pictures in nature scenes were used to show the freshness the band wanted to bring. Other materials were made in consistent concept, formed a foundation to the band’s image.

CD Booksleeve_Blank
First version of design, illustration style. Too “sweet” for the band.

 

0612

Final version of design.

 

酷卡正反面1

酷卡正反面

Postcards

 

4

CD

 

擷取

Group photo