Here is the collection of several small design challenges I have done. With limited information and time constraints (1-2 days), I pondered the question, defined issues, conducted simple research, formed assumptions, came up with ideas and presented the concept with hi-fi prototypes.

▼ Design a new service for a newspaper company to engage a younger audience
▼ Design a suitable services for a bank’s emerging wealthy customers


A large newspaper company in Hong Kong.

Design Challenge

The average age of client’s reader is 38-44 years old, and it is struggling to gain any traction with a younger audience. Design a new service to engage a younger audience.

My Assumptions

  1. A common image of young audience is that they have no loyalty to particular news media, they access news from social media, they are inpatient, not interested in long and serious news. However, what most people didn’t realize is, a significant group of the young audience are able to process the information more critically. They search for information activity instead of receiving passively. They care about their country and the world, looking for neutral and valuable content. This is the high quality audience to target at.
  2. “How to engage young audience” might not be the best question to ask, as despite generation, newspapers are finding it more difficult to attract young reader. Most of the media changed their content to cater the public taste, providing “infotainment” instead of information. In return, the brand image and quality dropped.
  3. One reason the high quality young audience is not engaging, is that they don’t trust news anymore. We can gain the trust by removing the major pain point they are facing today, which is the filter bubble. A filter bubble is a subconscious unbalanced information consumption. Audience get trapped in a bubble and don’t get exposed to information that could challenge or broaden our worldview. Especially in the digital world, due to the personalized search and information on social media. This is what the target audience want to avoid.

Concept Prototype

Introducing infoBalance, a service that (1) analyzes what you read, (2) reminds when you are overdosing on single-sided information that leads to a biased mind, and (3) provides recommended articles.


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A large Australian financial services organisation.

Design Challenge

  1. Identify what kinds of services might be suitable for their emerging wealthy customers.
  2. Figure out a way to to encourage and facilitate wealthy customers to aggregate their assets and accounts into a single view at one bank, rather than having several accounts with different banks/institutions so they can see and manage their assets, investments and accounts in one place.

My Assumptions

  1. Having several accounts with different banks is inconvenient but they believe it is a better way to lower the risk. The big 4 banks are usually the place they choose to store other parts of their assets. Therefore, the target users need a way to understand the value of aggregating their assets and accounts, and having higher engagement with one single bank.
  2. Emerging wealthy customers tend to be less experienced in managing their wealth effectively and efficiently. They are not confident about their investment decision. Especially they tend to overlook the importance of tax planning. They need a way to help them make better decision on investment and asset allocation, and visualize the ROI.

The persona based on the assumptions.


Concept Prototype

Based on the assumption and limited primary research, introduce, a tool that helps customers optimize all their financial decisions.

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